VICTORIA'S SECRET PINK
Concept // Creative & Art Direction Photo & Video
Swim // Lingerie // Sport // Beauty
VS PINK
LOUNGE & BRA LAUNCH
360 Campaign // Campaign & PDP Photography // Print // OOO & In-Store // Digital // Paid & Organic Social 
VS PINK
GET SCHOOLED
Reading outside. Napping at the desk. Rushing to class—PINK has always been the brand for every girl on campus. We created a video that captures these everyday moments and moods. Blending photos and video, we’ll build a loose narrative of college life—a playful visual mix that layers new and vintage
effects to highlight the timelessness of fashion.
360 Campaign // Campaign & PDP Photography // Print // OOO & In-Store // Digital // Paid & Organic Social
VS PINK
ROAD TRIP
From NYC to Palm Desert—singing in the car, diner stops, sunsets on the road. PINK is the brand that moves with her, wherever the journey goes.
This campaign captures the energy of a
cross-country road trip through a mix of photo and video. Shot in NYC and California, we created a dynamic visual story that celebrates adventure, freedom, and the timelessness and
ease of PINK lounge wear.
360 Campaign // Campaign & PDP Photography // Print // OOO & In-Store // Digital // Paid & Organic Social
VS PINK
BRALETTE LAUNCH
360 Campaign // Campaign & PDP Photography // Print // OOO & In-Store // Digital // Paid & Organic Social
THE TEAM
Executive Creative Director: Matt Sohl
Director, Sr Art Director: Luz Jacome