LAURA MERCIER
Concept // Creative & Art Direction // DesignLAURA MERCIER
Secret Camouflage Brighten & Correct Duo Launch
Building on an existing heritage product, we took into account addressing customer pain points.
Needing correction and brightening in one tool, and offering a refreshed format (duo stick) that resonated
with consumers in social media and customer reviews.
360 Campaign // Campaign & Photography, Video // Print Design // OOO // Digital Design // Paid & Organic Social
LAURA MERCIER
Caviar Collection Launch
360 Campaign // Campaign & Photography // Print Design // OOO // Digital Design // Paid & Organic Social
THE TEAM
Executive Creative Director: Melise Senaydin
Creative Director, Art & Design: Luz Jacome
Photographer: Suzanne Saroff