CALVIN KLEIN
Video Art DirectionCALVIN KLEIN
SPRING COLLECTION
Digital // Paid & Organic Social THE TEAM
SVP Creative: Jean McCartney
Director, Senior Art Director: Luz JacomeBLOOMINGDALE’S
Concept // Creative & Art DirectionMARC JACOBS LOOKBOOKMARC JACOBS FALL
Bloomingdale’s took a laid-back, no-rules approach to fall in its new digital lookbook, fronted by Rose Cordero, Hannah Holman, and Tyler Riggs. Marc by Marc Jacobs’ city-ready pieces steal the spotlight—think clashing prints, electric color, and accessories that hit hard. Autumn, amplified.
In-Store // Digital // Paid & Organic Social 
THE TEAM
SVP Creative: Sophia Tang
Senior Art Director: Luz Jacome
Director: Moh Azima
Sound Design: Aurelio Valle
PMH ADVERTISING
Concept // Creative & Art Direction // DesignWHITE HOUSE BLACK MARKET
IN A MOMENT
The campaign highlighted versatile, elegant-yet-functional looks for professional women, with Alyssa Miller embodying a sophisticated but approachable style. Running across TV, print, and in-store, it showcased day-to-night outfits and reinforced the brand’s focus on timeless versatility.
TV // In-Store // Digital // Paid & Organic Social 
KOHL’S
FIND YOUR YES
The campaign starring Marc Anthony asked consumers to find clothes that make them say “yes” — meaning clothes
that feel right, express their identity, and align with their lifestyle. Emphasizes that well-designed
clothing makes people feel better. Running across TV, print, and in-store, it positioned Kohl’s
not just as a place to buy accessible items, but with quality, fashion-forward, well-curated options
TV // In-Store // Digital // Paid & Organic Social 
KOHL’S
WINK OF PINK
Departing from a traditional promotion-heavy approach, we aimed to establish a more emotionally
resonant brand identity. Running across TV, print, and in-store, it featured a vibrant, whimsical portrayal
of pink-themed fashion, aligning with the spring season's trends. The campaign was part of a broader
effort to connect with customers on an emotional level, moving beyond mere discounts
to emphasize style and personal expression
TV // In-Store // Digital // Paid & Organic Social THE TEAM
Executive Creative Director: Dave Peterson
Creative Director, Copy: Claire Bartles, John Gibson
Creative Director, Art & Design: Luz Jacome
Director for White House Black Market & Khol's "Wink of Pink": Floria Sigismondi
Director for Khol's "Find Your Yes": Philip Andelman