VICTORIA'S SECRET
Concept  //   Creative & Art Direction
Swim  //  Lingerie  //  Sport  //  Beauty

VICTORIA’S SECRET SWIM

SWIM CAMPAIGN

Concept  //  Photography & Video Art Direction  //   Paid & Organic Social Media
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VICTORIA’S SECRET

LINGERIE CAMPAIGNS

The VS Spring 2016 campaign marked a fresh start—bold, confident, and unapologetically fun. This campaign captures her energy from sunrise to late night, balancing positivity with a spirit of adventure. The narrative moves through morning, afternoon, and evening chapters, each framed by real-life touchpoints—timestamps and social snapshots—that ground the story in her world. Content is anchored by “RE” words, tying back to the overarching New Year, New You message: rise, refresh, and reinvent.

Concept  //  Photography & Video Art Direction  //   Paid & Organic Social Media
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Candice.webp
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Behati_IA.webp
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VSHOLIDAY.jpg
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Screen+Shot+2016-04-30+at+3.08.31+PM.webp
Lingerie-2.webp
Bras-2.webp
Panties.webp
swim_Page_16.webp
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VSX

SPORT CAMPAIGNS

Concept  //  Photography & Video Art Direction  //   Paid & Organic Social Media
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SPORT_LP.webp
VSX.jpg
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H15_SPSTILL_017.webp
VSX-1.webp
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VSX-3.webp

VICTORIA’S SECRET

BEAUTY CAMPAIGNS

360 Campaign  //  Campaign & Photography  //   Print Design  //   OOO  //   Digital Design  //   Paid Media
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SE018_019_15_.webp
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Screen+Shot+2016-04-30+at+3.08.11+PM.webp

THE TEAM

VP Creative: Niki Barata & Tracy Deleu
Director, Sr Art Director, Concept & Photo & Video: Luz Jacome
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